"If you are trying to make a positive difference,
you deserve to have a bigger impact"


Exceeding hypergrowth revenue targets with a positive ROAS and hiring the right team to scale up

As the CMO of iMusician Digital AG, I was hired to internationalise the company in 6 languages and to reach hypergrowth revenue targets while keeping a positive ROAS to maximize cashflow.

Within 2,5 years, I have hired and lead a team of 15+ marketing and customer support managers. We used a growth hacking and an agile marketing approach to quickly identify the best content and methods to generate leads and convert customers across multiple channels (SEA, Facebook and Instagram Advertising, Email marketing, Social media, partnerships, SEO, offline events)

22% over hypergrowth YoY revenue target in 2017
28% over hypergrowth YoY revenue target in 2018

ROAS > 1 (with 100’000+ customers)

#CMO #GrowthHacking #Recruitment #Leadership #B2C

Increasing sales revenue with content marketing for scientific companies

Researchgate is the worldwide social network for researchers with 10.000.000+ users and more than 100.00.000 monthly visitors. The sales department was in charge of generating revenue by offering targeted digital advertising and content marketing solutions to scientific companies selling products and services to researchers (B2B2C sales).

As a Lead Generator, I have generated 200+ potential leads per week using scraping tools.

As a Sales Executive I have exceeded our weekly targets of booking more than 10 qualified demo-appointments per week by cold calls and emails, and I was promoted to Account Executive after being nominated Second Best Sales Executive of the quarter.
As an Account Executive, I have closed 4 figure revenue targets and ended up Second Best Account Executive of the quarter.

#Sales #B2B2C #DigitalAds #ContentMarketing #BusinessDevelopment

Launching and funding an IoT music tech startup from scratch​

Together with 5 co-founders, we took the challenge of creating a revolutionnary wearable for musicians.

As a co-founder, I was in charge of product management and in less than 6 months, we created and validated a MVP which allowed us to get funding from a startup Accelerator in Hong Kong. Soundbrenner is still active and has just released his second product on the market.

#Startup #GrowthHacking #MVP #Entrepreneurship

Developing an agile system to optimize communication, project management and onboarding between two offices

iMusician Digital AG is a Swiss company. As their CMO, I was hired to lead their fast growing office in Berlin, which was taking care of all Marketing and Customer Support activities. The Tech- and Product delivery team was located in Zurich and I had to optimize the communication and project management to make sure we kept on delivering our services on time (24h answering time, 48h delivery), while developing new products, optimizing our marketing activities and hiring and onboarding 20+ new people in the two offices.

We setup an agile workflow with Asana and Slack which allowed us to (almost) get rid of internal emails, iterate quickly and smoothly our marketing activities and launch a new backend platform .  

#Recruitment #Asana #GrowthHacking #Leadership #AgileMarketing #ProjectManagement

Bringing a nanomaterial for batteries from lab to industrial production

At the corporate worldwide leader in phosphates Prayon, I was hired as a R&D Manager right after my Ph.D. thesis to work within a cross-functional team of scientists and engineers on the development of a nanomaterial for electric vehicle batteries. The goal was to bring that product from a laboratory scale to its industrial production.


Within less than 3 years, we successfully optimized the product performance and scaled up the production to a 50T/year plant. Reporting to the Sr R&D Manager, I was in a charge of lab and pilot tests and managed two teams of up to 6 technicians and workers.

#R&D #Chemistry #Corporate


"Revenue far beyond our yearly hyper-growth targets"

"As a CMO Gilles is an inspiring and reliable leader. He has built a fantastic marketing team with which he has achieved hypergrowth with revenues far beyond our yearly targets during two consecutive years. Moreover he is an Asana guru and agile organiser who has optimised communication and processes inside iMusician, leading to outstanding improvement of our efficiency and of our ability to scale up (with 3 international offices)."

Tobias Wirtz
(COO, iMusician Digital)

"Gilles excels at hiring and is a very good organiser"

“Gilles excels at hiring! He has a good judgement of personality which proves essential in hiring strong candidates with complementary skills. He’d find efficient ways to conduct quick interviews and focus on the best people to fit in the team’s culture. He is also a very good organiser, solving problems in a structured way. When it comes to critical situations, he knows how to reallocate resources and efforts quickly and create a collaborative environment.”

Stela Zlatkova
(Sr Onsite, SEO and CRM Manager, iMusician Digital)

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