Episodes

Using AI to help millions of patients find clinical trials

Maya Zlatanova – FindMeCure

GT Impact

If you are into clinical research, life science, pivoting, founder sales or company culture. This episode is for you.

If you could do just one thing that would impact the lives of one million people, what would it be?

This question nudged Maya to find a solution to help people.

Millions of patients around the world need treatment, but they do not know if it exists and how can they get it. At the same time new drugs and therapies are available for free in clinical trials.
FindMeCure bridges the gap between patients and clinical trials.

Building any medical or pharmaceutical product is one of the hardest things you can do, because it’s an extremely regulated market. Then add building a marketplace on top of that with a typical chicken and egg problem, and you are facing a very difficult challenge. But my guest overcame that challenge.

Maya Zlatanova is the CEO and Co-founder of FindMeCure. She is also developing TrialHub, a platform that empowers doctors and researchers with data intelligence to plan over 6000 successful clinical trials.

They have helped two million patients to search for clinical trials and have doubled their team size from 10 at the beginning of the year, to currently 25 FTEs.

Today we are going to talk about How to pivot, how to get to product market fit and how to deal with clients in the highly regulated clinical trials industry

You will also learn:
– What’s the difference between recruited and supported patients in clinical trials
– How to do a mom test
– What are the challenges in clinical research and how to navigate the corporate structure
– Maya’s founder-led sales tips
– How to create good team culture

Don’t miss out on this insightful episode – listen here

Watch the full video interview on YouTube – watch here

Useful
Highlights

Don’t fall in love with the solution. Fall in love with the problem and look for different perspectives of the problem.

Admitting to your team that you’ve made the wrong choice and you need to start from scratch could be the hardest thing about pivoting.

When doing founder-led sales don’t listen to common advice, find what’s your own strength and focus on that. You might be a great communicator, good with numbers…

Resources

Maya Zlatanova LinkedIn
FindMiCure website
TrialHub website

The Medici Effect by Frans Johansson

 

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