How to scale an AI satellite tool to make agriculture more sustainable through data science

Will Wells – Hummingbird Technology

GT Impact

Starting and growing  a  tech company is never easy, especially if you are trying to have a high impact on a global market like the food and agriculture industry.

Developing an AI technology is a very fancy and trendy topic, but you can only be successful if you find a real pain point to solve, so

how should you best try to find product-market fit in such a busy, technological and competitive market?

How much funding should you raise?

How long should you try before you decide to pivot?

And once you find product-market fit, how should you expand and internationalize: should you go in attractive but expensive markets like the US?

Well, these are all questions that we are going to answer in today’s episode.

I am very excited to receive our guest Will Wells, founder and CEO of Hummingbird Technology, an artificial intelligence SaaS platform that helps food and agriculture businesses to be more efficient and sustainable. They use drone and satellite enabled data and imagery analytics for example to help reduce the chemical usage of farming

Started in 2016 and they are already in the commercial scale up phase with 60 employees in 10 different countries. They are in their Series B funding and raised 20 million $ so far, and they should reach break even next year.

Will prepared a list of 8 Do’s and don’ts about

💡“raising funding, finding product market fit, expanding your company globally, and pivoting from B2C to B2B!”💡

If these topics resonate with you, you won’t be disappointed.



Will Wells on Linkedin

Hummingbird’s website


Masters of Scale podcast

The Lean Startup book

Let’s create a sustainable future

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