GT Impact

Everybody tells you

“you should raise funding as a startup!”

But is it true?

Is this the only way?

Well, it’s not.

And actually there are many cases where raising funding is actually a really bad idea and bootstrapping your startup would be much smarter.

But how do you bootstrap your startup?

Today, I’m talking to Kati Ernst, co-founder and CEO of Ooia. They sell innovative consumer products for the needs of women. 

They’ve ENTIRELY BOOTSTRAPPED the company they started two and a half years ago, and they already have

🚀 more than 100,000 customers

🚀 several million euros of revenue.

So we can say they grew very fast.

They also have an exceptional company culture, completely flexible: they work without working hours and both co-founders are also parents combining entrepreneurship and raising children.

Kati shared a list of Do’s and Don’ts about 

 💡  “How to bootstrap a consumer product company” 💡 

and in particular we talked about:

✅ finding alternative financing options than the classic investor road

✅ taking bold decisions while bootstrapping

✅ growing an audience organically with storytelling

✅ Preparing a successful crowdfunding campaign without paid PR

✅ choosing the right business model for bootstrapping

So fasten your seat belt and be ready to learn a lot!



Kati and Ooia: 



Let’s create a sustainable future

Join Mission First podcast’s & GT Impact’s newsletter (max 2x / month) and

  • Receive the BEST OF episodes of the first season of Mission First (10 audio episodes shorter than a coffee break)
  • Be notified of every new podcast episode + receive the Entrepreneurship Do’s and Don’ts of each guest
  • Receive advice about growth marketing and Linkedin strategy

    No Spam. Unsubscribe easily in one click at any time.

    Most popular episodes

    More recent episodes

    Episodes by topic

    Browse episodes by industry and topic below:

    Get in touch

    We will take 15 minutes to discuss your challenges and evaluate together how and if I could support you.

    It is free and non-binding. 😃

    In French with a Belgian accent,
    in English with a French accent I’m trying to hide,
    or in German with a French accent I am not trying to hide

    Free case study: 3 key steps to reach 7250 green followers on Linkedin