Everybody tells you
“you should raise funding as a startup!”
But is it true?
Is this the only way?
Well, it’s not.
And actually there are many cases where raising funding is actually a really bad idea and bootstrapping your startup would be much smarter.
But how do you bootstrap your startup?
Today, I’m talking to Kati Ernst, co-founder and CEO of Ooia. They sell innovative consumer products for the needs of women.
They’ve ENTIRELY BOOTSTRAPPED the company they started two and a half years ago, and they already have
🚀 more than 100,000 customers
🚀 several million euros of revenue.
So we can say they grew very fast.
They also have an exceptional company culture, completely flexible: they work without working hours and both co-founders are also parents combining entrepreneurship and raising children.
Kati shared a list of Do’s and Don’ts about
“How to bootstrap a consumer product company”
and in particular we talked about:
finding alternative financing options than the classic investor road
taking bold decisions while bootstrapping
growing an audience organically with storytelling
Preparing a successful crowdfunding campaign without paid PR
choosing the right business model for bootstrapping
So fasten your seat belt and be ready to learn a lot!