How to pivot as a solopreneur from a data-driven B2C donation platform to a B2B sustainability SaaS

Lubomila Jordanova – Plan A

GT Impact

In this episode discover how Lubomila Jordanova left her corporate job in fintech to start PlanA as a solopreneur. Lubomila is a very engaged and inspiring leader who has won a lot of awards in the last two years for her work with Plan A and for her impact as an entrepreneur.

We broke down how she turned a wake-up call in 2016 on a beach in Morocco into a company that generated close to 1’000’000 euros in donations for environmental projects.

Next we analyzed step by step how she pivoted and transformed successfully that donation platform into a software as a service tool, currently used by 100+ companies to reduce their carbon footprint and to become more sustainable.

Among others, you will learn:

  • how she bootstrapped the company and her first steps as a solopreneur,
  • how her mission to fight climate change and her passion helped her find enthusiastic collaborators and grow a team of dedicated employees,
  • how she learned enough about data science and climate change to be able to start a data-driven company alone without a scientific background,
  • how their communication strategy and Linkedin helped them to get 500 applications in two days for their new job offers,
  • how they evaluate company culture fit during their recruiting process,
  • How she built her following and Plan A’s following on Linkedin all organically, without any PR or paid advertising
  • how they keep their employees motivated through continuous training, and by making her company fun to work at.

If you want to learn about data-driven product development, pivoting, and communication and recruiting strategy, this episode is for you.


Use your personal branding to grow your following and find customers organically on Linkedin

Find ways to involve potential big clients as partners first, show them you are ready to scale up

Dig into your passion first, your knowledge first, your network first, before looking around and at others


The links to Lubomila and Plan A:

  • Check and get in touch with Plan A to make your company more sustainable
  • Find Lubomila on Linkedin

The resources mentioned in the episode:

Let’s create a sustainable future

Join Mission First podcast’s & GT Impact’s newsletter (max 2x / month) and

  • Receive the BEST OF episodes of the first season of Mission First (10 audio episodes shorter than a coffee break)
  • Be notified of every new podcast episode + receive the Entrepreneurship Do’s and Don’ts of each guest
  • Receive advice about growth marketing and Linkedin strategy

    No Spam. Unsubscribe easily in one click at any time.

    Most popular episodes

    More recent episodes

    Episodes by topic

    Browse episodes by industry and topic below:

    Get in touch

    We will take 15 minutes to discuss your challenges and evaluate together how and if I could support you.

    It is free and non-binding. 😃

    In French with a Belgian accent,
    in English with a French accent I’m trying to hide,
    or in German with a French accent I am not trying to hide

    Free case study: 3 key steps to reach 7250 green followers on Linkedin