Lubomila Jordanova Plan A

/03/

How to start a donation platform as a solopreneur,
raise 1'000'000€ for environmental projects and
pivot to a B2B data-driven sustainability SaaS

with Lubomila Jordanova (Plan A)

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In this episode discover how Lubomila Jordanova left her corporate job in fintech to start PlanA as a solopreneur. Lubomila is a very engaged and inspiring leader who has won a lot of awards in the last two years for her work with Plan A and for her impact as an entrepreneur.

We broke down how she turned a wake-up call in 2016 on a beach in Morocco into a company that generated close to 1’000’000 euros in donations for environmental projects

Next we analyzed step by step how she pivoted and transformed successfully that donation platform into a software as a service tool, currently used by 100+ companies to reduce their carbon footprint and to become more sustainable. 

Among others, you will learn:

  • how she bootstrapped the company and her first steps as a solopreneur,
  • how her mission to fight climate change and her passion helped her find enthusiastic collaborators and grow a team of dedicated employees, 
  • how she learned enough about data science and climate change to be able to start a data-driven company alone without a scientific background,
  • how their communication strategy and Linkedin helped them to get 500 applications in two days for their new job offers, 
  • how they evaluate company culture fit during their recruiting process, 
  • How she built her following and Plan A’s following on Linkedin all organically, without any PR or paid advertising
  • how they keep their employees motivated through continuous training, and by making her company fun to work at.
 

If you want to learn about data-driven product development, pivoting, and communication and recruiting strategy, this episode is for you.  

The links to Lubomila and Plan A:

  • Check and get in touch with Plan A to make your company more sustainable 
  • Find Lubomila on Linkedin 

 

The resources mentioned in the episode:

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Our first guests

Why I (really) created this podcast

We are at a critical period for our planet and its inhabitants, and entrepreneurs and companies are going to play a massive influence on our future. 

As always, there are two sides who can pull us in opposite directions. 

On one side, there are entrepreneurs who chase and base their decisions on money, success, and fame. 

On the other side, I believe there are entrepreneurs who truly care about making a positive difference on this world. Money is a mean and not an end to these entrepreneurs: they care about their Mission First, and their goal is not fame nor a quick exit for the sake of it. I call them Entrepreneurs for Future

I want to do my best to support these Entrepreneurs for future. 

On one hand, I do that with my company GT Impact, with which I help mission-driven companies scale up with digital marketing and growth hacking. 

On the other hand, I wanted to start this podcast because I believe the best way to learn is by getting advice from those who have already done what we want to achieve

Finally, maybe a secret reason for me to create this podcast: because it is a real pleasure and inspiration to meet and learn from these entrepreneurs. 

I have indeed been an entrepreneur myself since I am a teenager, always launching projects based on my passions. 

Music, for example, has guided me through my whole life. At 20 I started a non-profit organization to run techno music festivals in Belgium, where I was djing myself, then a few years ago I co-founded my first startup in Berlin, a music tech startup called Feelthebeat (Soundbrenner now). Currently I still do music with my indie folk pop band Lapwings

Preserving nature and its wild animals have also always been one of my passions: I have been mesmerized by the beauty of the wild orang-utans I have followed in Sumatra, or by the wild dolphins I had the chance to swim with in the Golf of Mexico. 

As an entrepreneur, I have bigger plans for GT Impact than “just” making it a great digital marketing agency for mission-driven startups, and secretly, this podcast helps me to learn and prepare the future…but shhh, that will be for another episode 😉  

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    • Receive the list of ‘Entrepreneurship Do’s and Don’ts’ of every guest
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LEARN TO BUILD A SUSTAINABLE FUTURE