Jeff Kirschner Litterati

/01/

Building a community of
170k+ people
to clean the planet

with Jeff Kirschner (Litterati)

Share this podcast episode on
Share on linkedin
Share on twitter
Share on facebook
Share on email

Today, our guest is Jeff Kirschner, a fantastic storyteller, and an inspiring entrepreneur. With his startup Litterati, he created a community of 170’000 people who are on a mission to clean the planet

During this episode you will learn:

  • How he started and financed Litterati as a solopreneur in parallel to his consulting career.
  • How his TED residency, his TED talk, and their Kickstarter campaign contributed to his progress.  
  • How he started growing this community organically using only Instagram, without having to build an app. 
  • How the power of its mission helped him attract his first collaborators and his co-founder.
  • How they managed to move their community from Instagram to their Android and iOs app, which was a very tricky move.

Jeff was extremely honest by sharing with us his biggest mistake with Litterati, how that mistake hurt him and his community, and how they fixed it with his team.

Finally, Jeff also discussed with us his list of 4 Do’s & Don’ts on how to build a community, which, as promised, are super insightful and hands-on tips.

The resources mentioned in the episode:

Listen to this episode

LEARN TO BUILD A SUSTAINABLE FUTURE

JOIN THE NEWSLETTER
AND

    • Be notified of every new episode 
    • Receive the list of ‘Entrepreneurship Do’s and Don’ts’ of every guest
    • Receive my summary of every 10 episodes
    • Receive the list of personal resources from our guests and myself
    • Ask one question in advance to our future guests

No Spam. Unsubscribe easily in one click at any time.

Our first guests

Why I (really) created this podcast

We are at a critical period for our planet and its inhabitants, and entrepreneurs and companies are going to play a massive influence on our future. 

As always, there are two sides who can pull us in opposite directions. 

On one side, there are entrepreneurs who chase and base their decisions on money, success, and fame. 

On the other side, I believe there are entrepreneurs who truly care about making a positive difference on this world. Money is a mean and not an end to these entrepreneurs: they care about their Mission First, and their goal is not fame nor a quick exit for the sake of it. I call them Entrepreneurs for Future

I want to do my best to support these Entrepreneurs for future. 

On one hand, I do that with my company GT Impact, with which I help mission-driven companies scale up with digital marketing and growth hacking. 

On the other hand, I wanted to start this podcast because I believe the best way to learn is by getting advice from those who have already done what we want to achieve

Finally, maybe a secret reason for me to create this podcast: because it is a real pleasure and inspiration to meet and learn from these entrepreneurs. 

I have indeed been an entrepreneur myself since I am a teenager, always launching projects based on my passions. 

Music, for example, has guided me through my whole life. At 20 I started a non-profit organization to run techno music festivals in Belgium, where I was djing myself, then a few years ago I co-founded my first startup in Berlin, a music tech startup called Feelthebeat (Soundbrenner now). Currently I still do music with my indie folk pop band Lapwings

Preserving nature and its wild animals have also always been one of my passions: I have been mesmerized by the beauty of the wild orang-utans I have followed in Sumatra, or by the wild dolphins I had the chance to swim with in the Golf of Mexico. 

As an entrepreneur, I have bigger plans for GT Impact than “just” making it a great digital marketing agency for mission-driven startups, and secretly, this podcast helps me to learn and prepare the future…but shhh, that will be for another episode 😉  

LEARN TO BUILD A SUSTAINABLE FUTURE

JOIN THE NEWSLETTER
AND

    • Be notified of every new episode 
    • Receive the list of ‘Entrepreneurship Do’s and Don’ts’ of every guest
    • Receive my summary of every 10 episodes
    • Receive the list of personal resources from our guests and myself
    • Ask one question in advance to our future guests

No Spam. Unsubscribe easily in one click at any time.

LEARN TO BUILD A SUSTAINABLE FUTURE