How to sell an eco-innovative product to Adidas

Ryan Hunt – Algix / Bloom

GT Impact

Today, my guest is Ryan Hunt, co-founder of Algix and its brand Bloom. With his company, he sells durable resins to brands like Adidas, Reebok, Billabong, who make shoes with these green products. Their eco-innovative products use algae, that transform air and water pollution, as a replacement for plastic consumer products.

So far with their products, they’ve cleaned more than 600 million liters of water! Started in 2010 as a spinoff from the University of Georgia. The company has now more than a hundred customers and employs more than 20 people. During these 10 years, Ryan went through a few difficult phases where they had to adapt their company products and manufacturing strategy.

In this episode we talked about these challenges and Ryan has shared a list of 9 Do’s and Don’ts about

💡💡“How to sell a B2B eco-innovative product to a brand like Adidas, and in particular, how to integrate into a supply chain in Asia”💡💡  

This episode is definitely for you if you want to learn about

  • B2B eco-innovative product development,
  • pivoting,
  • supply chain strategy
  • sustainable fashion!

Let’s go!



Ryan Hunt and his company: 



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