Episodes

How to sell an eco-innovative product to Adidas

Ryan Hunt – Algix / Bloom

GT Impact

Today, my guest is Ryan Hunt, co-founder of Algix and its brand Bloom. With his company, he sells durable resins to brands like Adidas, Reebok, Billabong, who make shoes with these green products. Their eco-innovative products use algae, that transform air and water pollution, as a replacement for plastic consumer products.

So far with their products, they’ve cleaned more than 600 million liters of water! Started in 2010 as a spinoff from the University of Georgia. The company has now more than a hundred customers and employs more than 20 people. During these 10 years, Ryan went through a few difficult phases where they had to adapt their company products and manufacturing strategy.

In this episode we talked about these challenges and Ryan has shared a list of 9 Do’s and Don’ts about

💡💡“How to sell a B2B eco-innovative product to a brand like Adidas, and in particular, how to integrate into a supply chain in Asia”💡💡  

This episode is definitely for you if you want to learn about

  • B2B eco-innovative product development,
  • pivoting,
  • supply chain strategy
  • sustainable fashion!

Let’s go!

Useful
Highlights

Resources

Ryan Hunt and his company: 

Books:

Influencers/podcasts:

Let’s create a sustainable future

Join Mission First podcast’s & GT Impact’s newsletter (max 2x / month) and

  • Receive the BEST OF episodes of the first season of Mission First (10 audio episodes shorter than a coffee break)
  • Be notified of every new podcast episode + receive the Entrepreneurship Do’s and Don’ts of each guest
  • Receive advice about growth marketing and Linkedin strategy

    No Spam. Unsubscribe easily in one click at any time.

    Most popular episodes

    More recent episodes

    Episodes by topic

    Browse episodes by industry and topic below:

    Get in touch

    We will take 15 minutes to discuss your challenges and evaluate together how and if I could support you.

    It is free and non-binding.

    In French with a Belgian accent,
    in English with a French accent I’m trying to hide,
    or in German with a French accent I am not trying to hide

    Grow your impact & revenue faster!

    JOIN THE IMPACT & PODCAST NEWSLETTER

    Get the best-of episodes from Mission First, the podcast-masterclass to learn from successful entrepreneurs, and receive monthly advice to grow your revenue faster and smarter with growth marketing! (unsub at anytime in 1 click)