Today, my guest is Ryan Hunt, co-founder of Algix and its brand Bloom. With his company, he sells durable resins to brands like Adidas, Reebok, Billabong, who make shoes with these green products. Their eco-innovative products use algae, that transform air and water pollution, as a replacement for plastic consumer products.
So far with their products, they’ve cleaned more than 600 million liters of water! Started in 2010 as a spinoff from the University of Georgia. The company has now more than a hundred customers and employs more than 20 people. During these 10 years, Ryan went through a few difficult phases where they had to adapt their company products and manufacturing strategy.
In this episode we talked about these challenges and Ryan has shared a list of 9 Do’s and Don’ts about
“How to sell a B2B eco-innovative product to a brand like Adidas, and in particular, how to integrate into a supply chain in Asia”
This episode is definitely for you if you want to learn about
- B2B eco-innovative product development,
- pivoting,
- supply chain strategy
- sustainable fashion!
Let’s go!
