Jonne Hellgren Repack Mission First



How to end
packaging trash

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Lots of entrepreneurs dream of disrupting a market with a real innovation, but few are those who manage to achieve that.

The circular economy seems like the perfect solution for our future, but  it is not easy to develop the right product with the right business model at the right time.  You have to find the early adopters and sometimes factors like market, society trends, or even political decisions play a key role on the timing.

In this episode I have the chance to talk to Jonne Hellgren, the founder and CEO of Repack.

He launched his company in 2011 and from what he told me, he launched it way too early. 

He went through some difficult phases like changing co founders and the early team, but he hung on and now his company is trusted by more than 150 brands, like Zalando, Levis, the AvocadoStore, and they are revolutionizing the packaging industry for E-commerce.  

Repack makes packaging which is reusable and returnable.

E-commerce companies use the Repack packaging to send their products to consumers, which can return the Repack packaging for free, anywhere in the world just by posting it in a postbox. Then Repack checks it, cleans it and it is ready to be used again.

Thanks to their solution, companies sending products can save up to 80% of CO2 emissions compared to classic packaging

They won more than 14 design and sustainability awards since their launch, so today we are going to talk about how to disrupt a market and end packaging trash!

Jonne has shared 💡Do’s and Don’ts about 💡

– product design, 

– circular economy,

– how to find  the right customers,

shareholder agreement and how to best set the terms between co founders when you start a company., and what kind of mistakes you should avoid in that case.

Can you relate to these topics? Then take a listen now (or make sure to save it in your playlist to listen to for later!

Jonne Hellgren and Repack: 

Resources and recommendations from the episode


Listen to this episode #15



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Why I (really) created this podcast

We are at a critical period for our planet and its inhabitants, and entrepreneurs and companies are going to play a massive influence on our future. 

As always, there are two sides who can pull us in opposite directions. 

On one side, there are entrepreneurs who chase and base their decisions on money, success, and fame. 

On the other side, I believe there are entrepreneurs who truly care about making a positive difference on this world. Money is a mean and not an end to these entrepreneurs: they care about their Mission First, and their goal is not fame nor a quick exit for the sake of it. I call them Entrepreneurs for Future

I want to do my best to support these Entrepreneurs for future. 

On one hand, I do that with my company GT Impact, with which I help mission-driven companies scale up with digital marketing and growth hacking. 

On the other hand, I wanted to start this podcast because I believe the best way to learn is by getting advice from those who have already done what we want to achieve

Finally, maybe a secret reason for me to create this podcast: because it is a real pleasure and inspiration to meet and learn from these entrepreneurs. 

I have indeed been an entrepreneur myself since I am a teenager, always launching projects based on my passions. 

Music, for example, has guided me through my whole life. At 20 I started a non-profit organization to run techno music festivals in Belgium, where I was djing myself, then a few years ago I co-founded my first startup in Berlin, a music tech startup called Feelthebeat (Soundbrenner now). Currently I still do music with my indie folk pop band Lapwings

Preserving nature and its wild animals have also always been one of my passions: I have been mesmerized by the beauty of the wild orang-utans I have followed in Sumatra, or by the wild dolphins I had the chance to swim with in the Golf of Mexico. 

As an entrepreneur, I have bigger plans for GT Impact than “just” making it a great digital marketing agency for mission-driven startups, and secretly, this podcast helps me to learn and prepare the future…but shhh, that will be for another episode 😉  



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