Martin Baart Ecoligo

/21/

GREENTECH

How to
internationalize
a crowdfunding and
solar company
from scratch

with Martin Baart (Ecoligo)

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If you are into greentech, B2B2C, crowdfunding, scaling up, or solar, this episode will probably be very useful for you!

Lots of entrepreneurs dream of having an impact globally, but at the same time you often hear that you should be careful to not internationalize too quickly. 

Today I have the chance to interview an entrepreneur who is proof that it’s actually possible to have a global impact very quickly!

Martin Baart has for mission to save the planet as the CEO of Ecoligo.

Ecoligo helps solar projects to be funded for businesses and companies in emerging countries like Kenia, Vietnam or Costa Rica.

The solar projects are financed through their crowdinvesting platform, that offers attractive returns to private investors. 

Investments start from 100€ and save tonnes of CO2 emissions, enabling citizens to have an impact on the global energy transition with their money.

Martin shared a list of Do’s and Don’ts about 

💡 “How to internationalize a start-up globally from scratch” 💡

and in particular we talked about:

✅ How to think from scratch as a global player 

✅ When is a good time to expand internationally

✅ How to optimize your structure to scale  

✅ How you should consider the different regulations and business cultures in every country 

Fasten your seat belt and be ready to learn a lot!

 

Guest info: 

Listen to this episode #21

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Why I (really) created this podcast

We are at a critical period for our planet and its inhabitants, and entrepreneurs and companies are going to play a massive influence on our future. 

As always, there are two sides who can pull us in opposite directions. 

On one side, there are entrepreneurs who chase and base their decisions on money, success, and fame. 

On the other side, I believe there are entrepreneurs who truly care about making a positive difference on this world. Money is a mean and not an end to these entrepreneurs: they care about their Mission First, and their goal is not fame nor a quick exit for the sake of it. I call them Entrepreneurs for Future

I want to do my best to support these Entrepreneurs for future. 

On one hand, I do that with my company GT Impact, with which I help mission-driven companies scale up with digital marketing and growth hacking. 

On the other hand, I wanted to start this podcast because I believe the best way to learn is by getting advice from those who have already done what we want to achieve

Finally, maybe a secret reason for me to create this podcast: because it is a real pleasure and inspiration to meet and learn from these entrepreneurs. 

I have indeed been an entrepreneur myself since I am a teenager, always launching projects based on my passions. 

Music, for example, has guided me through my whole life. At 20 I started a non-profit organization to run techno music festivals in Belgium, where I was djing myself, then a few years ago I co-founded my first startup in Berlin, a music tech startup called Feelthebeat (Soundbrenner now). Currently I still do music with my indie folk pop band Lapwings

Preserving nature and its wild animals have also always been one of my passions: I have been mesmerized by the beauty of the wild orang-utans I have followed in Sumatra, or by the wild dolphins I had the chance to swim with in the Golf of Mexico. 

As an entrepreneur, I have bigger plans for GT Impact than “just” making it a great digital marketing agency for mission-driven startups, and secretly, this podcast helps me to learn and prepare the future…but shhh, that will be for another episode 😉  

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