How to start, run, and exit an energy company

Ilona Ludewig – 4HUNDRED

GT Impact

Today, I welcome Ilona Ludewig to share with us how she was able to accomplish what most entrepreneurs dream to do. Create a greentech company and exit it after less than 5 years.

Ilona Ludewig is a serial entrepreneur, strategy director in several companies, consultant, and she founded 4hundred in 2016. 4hundred became the fairest green energy provider in Germany in 2020 and was acquired by the UK tech unicorn Octopus Energy.

Ilona shared Do’s and Don’t about:

💡“How to start, run, and exit an energy company”💡

and this episode is a must-listen if you would like to learn:

✅ When is the right time to sell your company or join forces with another player in your market.

✅ How to improve your team’s operation by building in-house tech tools.

✅ How to ensure that your product or service maintains a culture of positive growth.

✅ We also shared on the importance of mindset when hiring someone to join your team and how valuable are skills in the over all hiring process.

✅ Ilona also shared personal experience on how she leveraged technology to provide better customer experience


Are you Ready? Let’s dive in together!


I believe in giving people the space to grow. If we agree on a goal, you can allow them to use their own structure to accomplish it. Not having to dictate, but to coach

If you know what your product will look like in three months you are doing something wrong

When raising funds continue to be realistic and use the funds to fulfil your vision

Let’s create a sustainable future

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