Jacob Bossaer Bosaq


How to
grow a B2G
sell to governments

You thought B2B was challenging? How about dealing with governments? 😱

Who should you contact? What is the best way to reach out to people in power in different countries? How to sign deals or test potential solutions quickly?

Working in B2G, business 2 governments, can be extremely challenging, but

Jacob Bossaer has done it successfully with governments across Asia, Africa, and Latin America.

He founded Bosaq in 2015 with the mission to supply clean drinking water to the people who don’t have it today and Bosaq does it in a sustainable way. The company’s current ambition is to bring clean drinking water to 1.5 million people across the globe.

Since 2015 Bosaq went from 2 to 14 employees.

It is active on 3 continents.

They provide drinking water to 40.000 people.

And they have 3 patents.

Working and selling to governments requires a wide set of skills and a personal touch. Especially when it comes to a national security asset such as water.

In this episode Jacob shares his 6 Do’s and Don’ts when talking to people in power and

💡How to grow a B2G and sell to governments💡

Among them you will learn:

✅ how crucial it is to know the key decision-makers in the organization

how to do your research

✅ how to not forget the human touch

✅ to be patient

✅ the importance of “What’s in it for me?”

✅ how to listen actively

Get this firsthand advice. Listen to the episode with the link below.


Listen to this episode



    • Receive the BEST OF episodes of the first season (10 audio episodes shorter than a coffee break)
    • Be notified of every new episode 
    • Receive each new episodes Entrepreneurship Do’s and Don’ts
    • Receive the list of personal resources from our guests and myself

No Spam. Unsubscribe easily in one click at any time.


Why I (really) created this podcast

We are at a critical period for our planet and its inhabitants, and entrepreneurs and companies are going to play a massive influence on our future. 

As always, there are two sides who can pull us in opposite directions. 

On one side, there are entrepreneurs who chase and base their decisions on money, success, and fame. 

On the other side, I believe there are entrepreneurs who truly care about making a positive difference on this world. Money is a mean and not an end to these entrepreneurs: they care about their Mission First, and their goal is not fame nor a quick exit for the sake of it. I call them Entrepreneurs for Future

I want to do my best to support these Entrepreneurs for future. 

On one hand, I do that with my company GT Impact, with which I help mission-driven companies scale up with digital marketing and growth hacking. 

On the other hand, I wanted to start this podcast because I believe the best way to learn is by getting advice from those who have already done what we want to achieve

Finally, maybe a secret reason for me to create this podcast: because it is a real pleasure and inspiration to meet and learn from these entrepreneurs. 

I have indeed been an entrepreneur myself since I am a teenager, always launching projects based on my passions. 

Music, for example, has guided me through my whole life. At 20 I started a non-profit organization to run techno music festivals in Belgium, where I was djing myself, then a few years ago I co-founded my first startup in Berlin, a music tech startup called Feelthebeat (Soundbrenner now). Currently I still do music with my indie folk pop band Lapwings

Preserving nature and its wild animals have also always been one of my passions: I have been mesmerized by the beauty of the wild orang-utans I have followed in Sumatra, or by the wild dolphins I had the chance to swim with in the Golf of Mexico. 

As an entrepreneur, I have bigger plans for GT Impact than “just” making it a great digital marketing agency for mission-driven startups, and secretly, this podcast helps me to learn and prepare the future…but shhh, that will be for another episode 😉  



    • Be notified of every new episode 
    • Receive the list of ‘Entrepreneurship Do’s and Don’ts’ of every guest
    • Receive my summary of every 10 episodes
    • Receive the list of personal resources from our guests and myself
    • Ask one question in advance to our future guests

No Spam. Unsubscribe easily in one click at any time.