Maayke-Aimee Damen Excess Materials Exchange

/05/

Circular Economy:
How to listen to create a market that doesn't exist yet

with Maayke-Aimée Damen (Excess Materials Exchange)

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In this episode, I had the chance to welcome Maayke-Aimée Damen. Maayke has received several prestigious awards for her pioneer work on the circular economy. With her company Excess Materials Exchange, she has for mission to eliminate waste from the dictionary. They help companies turn their waste into valuable resources.

Together we talked about how they developed and tuned their products according to these companies’ needs and concerns. We discussed their extremely impactful results in terms of environmental but also financial impact for these industrial companies.

If you want to learn more about circular economy, to learn how they developed a high tech product using AI and blockchain, and how Maayke kept her motivation high against all advice in order to create a market that  didn’t exist yet, this episode is for you. 

In this episode you will learn:

  • How she funded her company using a mix of public funding and direct revenue from companies who paid for their services (even for their first pilot)
  • How the maturity of the circular economy market impacted the development of her idea until the launch of her company
  • How she invented and developed the Resources Passport which helps companies to evaluate their resource assets 
  • How she shifted and adapted her company pitch to her clients to get a better reaction and be able to sell her product better to corporate companies
  • How she got invited to present 3 Ted talks and how she prepared them. 
  • How they use blockchain technology and a new protocol to overcome trust issues and company technology secrets 
  • What are the 3 cornerstones of her company product (Identity, Intelligence, Integral approach) 
  • How they defined and set their 3 different revenue streams
  • How they started their first pilot project with 10 corporate companies in order to develop and tune their products WITH these potential clients (and how she made it a paid pilot).
  • Her tips as a CEO to get clients to jump on her journey and listen to her
 

The links to Maayke and her company:

 

The resources mentioned in the episode:

Listen to this episode

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Why I (really) created this podcast

We are at a critical period for our planet and its inhabitants, and entrepreneurs and companies are going to play a massive influence on our future. 

As always, there are two sides who can pull us in opposite directions. 

On one side, there are entrepreneurs who chase and base their decisions on money, success, and fame. 

On the other side, I believe there are entrepreneurs who truly care about making a positive difference on this world. Money is a mean and not an end to these entrepreneurs: they care about their Mission First, and their goal is not fame nor a quick exit for the sake of it. I call them Entrepreneurs for Future

I want to do my best to support these Entrepreneurs for future. 

On one hand, I do that with my company GT Impact, with which I help mission-driven companies scale up with digital marketing and growth hacking. 

On the other hand, I wanted to start this podcast because I believe the best way to learn is by getting advice from those who have already done what we want to achieve

Finally, maybe a secret reason for me to create this podcast: because it is a real pleasure and inspiration to meet and learn from these entrepreneurs. 

I have indeed been an entrepreneur myself since I am a teenager, always launching projects based on my passions. 

Music, for example, has guided me through my whole life. At 20 I started a non-profit organization to run techno music festivals in Belgium, where I was djing myself, then a few years ago I co-founded my first startup in Berlin, a music tech startup called Feelthebeat (Soundbrenner now). Currently I still do music with my indie folk pop band Lapwings

Preserving nature and its wild animals have also always been one of my passions: I have been mesmerized by the beauty of the wild orang-utans I have followed in Sumatra, or by the wild dolphins I had the chance to swim with in the Golf of Mexico. 

As an entrepreneur, I have bigger plans for GT Impact than “just” making it a great digital marketing agency for mission-driven startups, and secretly, this podcast helps me to learn and prepare the future…but shhh, that will be for another episode 😉  

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    • Receive the list of ‘Entrepreneurship Do’s and Don’ts’ of every guest
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