Vaitea Cowan Enapter

/06/

Green Tech:
How to create an alternative fuel and bring hydrogen to the islands

with Vaitea Cowan (Enapter)

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In this episode, I welcome Vaitea Cowan, one of the co-founders of Enapter. Vaitea’s mission is to bring hydrogen and clean energy to the islands. For that purpose, her company has developed an electrolyzer that produces green hydrogen. 

This high-tech product can among others replace diesel generators. It uses renewable energy to produce hydrogen that can then be used for various applications like mobility (planes or vehicles with hydrogen fuel), industrial use (use of the pure hydrogen), or to produce green electricity (when used in combination with a fuel cell). 

Enapter has raised a total funding amount (seed and series-A) of 8.7 million euros and is now thriving with more than 100 employees in 4 different locations in Europe and Asia. Their products are already being used in 33 countries, and their next stage is to mass produce these electrolyzers in Germany, with soon over 200 more employees to be hired. 

Vaitea is such a inspiring person, with an exciting story that led to the creation of Enapter in Thailand, and its development in Russia, Italy, and Germany, so I was thrilled to interview her for Mission First.

In this episode you will learn:

  • how Vaitea’s roots inspired her to start this company and to follow this mission
  • how she ended up in Thailand, met her cofounders there
  • how they trusted so much a technology that they decided to save from bankruptcy the company that was producing it, to keep their team, and to give it a vision and a roadmap    
  • how they divided the roles and responsibilities between the 3 cofounders
  • what were some of their biggest challenges and how they overcame them
  • what are their USP and their technological competitive advantage 

 

In particular, Vaitea shared with us the Do’s & Don’ts she has learned as an entrepreneur while creating this alternative fuel (like Walk the talk, Don’t follow general go-to-market strategy,…). 

If you are into green technology and inspiring entrepreneurship stories, this episode is definitely for you!

 

The links to Vaitea and her company:

  • Enapter website: if you are interested in hydrogen production 
  • Enapter career page: 200 positions to be filled by 2022
  • Vaitea on Linkedin 

 

The resources mentioned in the episode:

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Why I (really) created this podcast

We are at a critical period for our planet and its inhabitants, and entrepreneurs and companies are going to play a massive influence on our future. 

As always, there are two sides who can pull us in opposite directions. 

On one side, there are entrepreneurs who chase and base their decisions on money, success, and fame. 

On the other side, I believe there are entrepreneurs who truly care about making a positive difference on this world. Money is a mean and not an end to these entrepreneurs: they care about their Mission First, and their goal is not fame nor a quick exit for the sake of it. I call them Entrepreneurs for Future

I want to do my best to support these Entrepreneurs for future. 

On one hand, I do that with my company GT Impact, with which I help mission-driven companies scale up with digital marketing and growth hacking. 

On the other hand, I wanted to start this podcast because I believe the best way to learn is by getting advice from those who have already done what we want to achieve

Finally, maybe a secret reason for me to create this podcast: because it is a real pleasure and inspiration to meet and learn from these entrepreneurs. 

I have indeed been an entrepreneur myself since I am a teenager, always launching projects based on my passions. 

Music, for example, has guided me through my whole life. At 20 I started a non-profit organization to run techno music festivals in Belgium, where I was djing myself, then a few years ago I co-founded my first startup in Berlin, a music tech startup called Feelthebeat (Soundbrenner now). Currently I still do music with my indie folk pop band Lapwings

Preserving nature and its wild animals have also always been one of my passions: I have been mesmerized by the beauty of the wild orang-utans I have followed in Sumatra, or by the wild dolphins I had the chance to swim with in the Golf of Mexico. 

As an entrepreneur, I have bigger plans for GT Impact than “just” making it a great digital marketing agency for mission-driven startups, and secretly, this podcast helps me to learn and prepare the future…but shhh, that will be for another episode 😉  

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